3 Steps to Identify Your Personal Brand

Are You Aware of Your Personal Brand?

If you’ve never asked yourself that question, I suggest taking a moment to do so. Entrepreneur and CEO of Amazon, Jeff Bezos famously quoted, “your brand is what other people say about you when you’re not in the room.” In other words, what comes to mind when people hear your name? Are they saying, “Wow! She’s an ambitious, powerful and sophisticated young lady” or are they saying “he has so much potential but his ego gets in the way?”

I know what you might be thinking… why should I think about how others view me? Their perception of me is their business not mine. Truth is, you’re right – it is. However, if you are interested in building a powerful reputation, then understanding yourself and how you’re portraying yourself (through feedback of others) is essential to helping leverage your personal brand. So, if you are ready to build your brand and heighten your awareness to how you are showing up to the world, then don’t let me stop you – continue on!

1. Begin With The End in Mind. 

Steven Covey conveys this method brilliantly in his book 7 Habits of Highly Effective People. But this method can apply to many things including identifying your personal brand. Ask yourself the following question:

What do you want to be known for? Define yourself. Have a clear vision of what that is.

As the CEO of BYOB – Be Your Own Brand Sheila Coates states “Define yourself for yourself or someone else will!”. Do you want to be known for your discipline, hard work and tenacity? Great! Write it down. Come up with at least three words that define the best version of you.

Quick note: I would steer clear of identifying yourself by a position or title. For example: being a well-known researcher in a specific line of work or the founder of an all-natural makeup line. Defining yourself by traits is long term because you have full control over yourself, while a position or title is shorter term in the event you lose a job/business or decide to switch careers. So, step one: begin with the end in mind.

2. Raise Your Awareness.

Now that you’ve identified what you want to be known for, assess and reflect on your current lifestyle. Ask yourself the following questions:

Am I BEING who I say I am? 

Are you saying that you are a courageous leader, however when granted with a new opportunity, you hesitate or run away? Or are you being true to who you are? When making decisions, take a moment to see if they align with your brand. Working the “awareness” muscle over and over again builds a habit. That habit helps pave your journey into your extraordinary life.

3. BE!

What comes to mind when you look at the images below?

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You created a perception about these people, right? In less than 5 seconds your mind wandered and created a judgement about them. We do this subconsciously, so why not have your personal brand align with you in all areas?

The final step is to leverage your personal brand by bridging the gap and putting it to action. Be!

For example: Be the Authentic, Confident, Powerful leader in the way you interact with others, in the way you walk, in the way you dress, in the way you work, in how you portray yourself online, in all areas. If you want others to see your personal brand, you must walk the walk. 

So there you have it, 3 steps to identify your personal brand.

  1. Begin with the end in mind. Have a clear vision of what it is you want to be known for.
  2. Raise your awareness. Are you being who you say you are?
  3. Be! Bridge the gap and put it to action.

Before you continue on, I’ve included a FREE worksheet to help you begin! Share your personal brand below or on social media and tag the_impossible_journey and I’ll feature you in my IG story!

Thank you for reading.





Be Bold. Be Fearless. Be Kind. Be Authentic. Be Grateful. Be You.

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